The North Carolina
Narrative Project
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Since 2021, we have conducted a deep dive into the values, aspirations, and fears of North Carolinians that has helped lay the groundwork for our 2024 strategy and beyond.
We have talked to thousands of North Carolina voters across every major demographic group and geographic area in the state, knowing that a durable winning coalition in North Carolina will have to cross race and place.
Using our findings, we have created the North Carolina Narrative, a messaging roadmap to understanding the story of North Carolinians, and building on shared values to push North Carolina towards a true multi-racial democracy.